PR Power of a Reddit AMA

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I finally understand the Reddit AMA.

Until a few days ago, I didn’t understand the PR power of a Reddit AMA. After sifting through the text heavy site, I certainly found some captivating discussions. An AMA (short for “Ask Me Anything”) is a Q&A format on the website Reddit. A successful AMA is an opportunity for anyone with something interesting to say to answer questions about almost anything.

Let’s take the example of Internet Explorer. A few months ago, engineers from Microsoft’s Internet Explorer team hosted an AMA. Team members were open about problems with the browser’s reputation and discussed their efforts openly and honestly. David one of the experts hosting the AMA responded to a comment:

“I’m going to a lot of web events just to gather feedbacks and really try to improve IE!”

The language of the conversation on AMA makes the company seem more approachable and genuine. After all, PR is about building relationships and what better way than to take down the facade and answer questions about your organization.

In addition to having a conversation, organizations can use a Reddit AMA to make announcements. About a month ago Netflix used Reddit as a platform to announce their participation in “Internet Slowdown Day.” The title of the AMA reads: “Hey guys, Eric from Netflix, letting you know we’re joining reddit and others for ‘Internet Slowdown’ Day Sept. 10th to protect Net Neutrality.”

It’s exciting to learn new forms of communication like the Reddit AMA and I’m convinced that the AMA will become an even more powerful communication tool in the future.

If you didn’t know already, Barack Obama held an AMA about two years ago. Check it out!


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