Sesame Street, Literacy and Technology

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As a child, “Sesame Street” was one of my favorite television shows. I was happy to learn that Sesame Workshop, the nonprofit producer of “Sesame Street,” announced plans to use conversational technology to teach preschool literacy. According to New York Times, Sesame Workshop has been testing prototype mobile apps with ToyTalk’s PullString technology. The technology uses speech recognition, artificial intelligence and prewritten scripts to respond to what a child has said. With the influx of technology, more and more children are using technology as a learning tool. “Sesame Street” is taking action and incorporating technology in new ways to show they care about literacy, a value shared by parents. Positive news is hard to come by these days and a story like this brings a positive light to Sesame Workshop. Sesame Street Using Technology to Boost Literacy, by Matthew Schwartz sums it up perfectly:

“Helping to educate your customers puts your brand in a more favorable light, compared with your competitors. It extends the number of reasons why customers come to rely on your company and enhances your brand’s reputation as a thought leader.”

I remember “Sesame Street” having an educational component, but my parents didn’t own computers or cell phones when I was watching the show. It’s exciting to see how a show I grew up watching is keeping up with the times and using technology to make a positive impact.

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