Facebook’s Safety Check Feature

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Finally Facebook has created a tool I appreciate. I’m not the biggest fan of the recent privacy changes and new features on Facebook but this tool serves an important purpose. “Safety Check” will allow users to let friends and family know they’re safe and check on others in the affected area during a natural disaster.

Whether you like Facebook or not, this tool has the ability to impact Facebook’s 1.3 billion users and help reduce chaos during a crisis. On Oct. 15, Facebook said:

“We hope it’s a tool that helps you stay connected to those you care about, and gives you the comfort of knowing your loved ones are safe.”

Facebook is about staying connected with friends. If and when people use this tool, they will associate Facebook with helping them communicate with friends and family. This is an important association because it creates value for Facebook’s users.

What does Facebook’s “Safety Check” say to the public?

  • Facebook cares about you
  • Facebook is still developing new features and serving  its public
  • Facebook is doing something newsworthy and positive
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