Amazon’s mission statement: “to be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices.” How does such a massive company go about achieving this mission in a socially responsible manner? Amazon has a number of CSR programs ranging from Frustration-Free Packaging/Environmentally Friendly Packaging to sustainable corporate building designs.
Two of my favorite Amazon CSR programs are:
- AmazonSmile, which allows users to donate 0.5% of their purchase to over 100 million different charities. This program grabs my attention because it allows the customer to truly feel like he or she is making a difference with each purchase. This type of program also gives the customer control over what cause the money goes towards, making the entire experience more meaningful.
- Amazon Student Scholarship, which awards $250,000 in merit scholarships and $25,000 in textbook gift cards. As a student, I am particularly impressed by Amazon interest in helping my generation. This program has long-lasting potential because eventually my generation will become Amazon’s primary public and I will remember this program.
Amazon is obviously doing something right because for the second consecutive year, it is the most reputable company in the United States, with a reputation score of 83.87. The only suggestion I’d make is that these CSR programs could be communicated to the public more effectively. I didn’t know about any of these important programs until I researched Amazon and that’s not good.