Amazon’s CSR: People, Planet and Profit

Amazon’s mission statement: “to be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices.” How does such a massive company go about achieving this mission in a socially responsible manner? Amazon has a number of CSR programs ranging from Frustration-Free Packaging/Environmentally Friendly Packaging to sustainable corporate building designs.

Two of my favorite Amazon CSR programs are:

  1. AmazonSmile, which allows users to donate 0.5% of their purchase to over 100 million different charities. This program grabs my attention because it allows the customer to truly feel like he or she is making a difference with each purchase. This type of program also gives the customer control over what cause the money goes towards, making the entire experience more meaningful.
  2. Amazon Student Scholarship, which awards $250,000 in merit scholarships and $25,000 in textbook gift cards. As a student, I am particularly impressed by Amazon interest in helping my generation. This program has long-lasting potential because eventually my generation will become Amazon’s primary public and I will remember this program.

Amazon is obviously doing something right because for the second consecutive year, it is the most reputable company in the United States, with a reputation score of 83.87. The only suggestion I’d make is that these CSR programs could be communicated to the public more effectively. I didn’t know about any of these important programs until I researched Amazon and that’s not good.

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