Using Technology to Increase Voter Turnout

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A few days ago, I ran across an article for an app that redesigns how we vote by streamlining the voting process, making it easier to get information on when, where, and how to vote. Ideas like this remind me of technology’s potential to improve lives and bring people together to exercise a right too few citizens take advantage of: the right to vote.

Less than two-thirds of voting-age citizens cast a ballot in most elections.

There are many variables affecting voter outcome and so extensive research would be needed to plan a successful public relations campaign. PR practitioners would need to understand the demographics of nonvoters. A mixture of qualitative and quantitative research would provide insight to the barriers to voting for nonvoters.

My concern is that an app making it easier to get voting information might not actually solve the problem because perhaps certain groups aren’t voting for other reasons. Nonetheless, making a process like voting easier isn’t going to hurt anyone and if the app increases interest and engagement in voting for even a small number of people, I’m all for it.


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